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3 Growing Industries Every Web Designer Should Target

When it comes to finding growing businesses that have the budget and need for digital marketing and design services you have to look at the statistics. Finding the right verticals will help your sales team narrow down a target market that will produce the best results. Why waste time reaching out to businesses in dying industries if they are seeing their marketing budgets diminish? Instead, web design agencies can save both time and money getting in touch with companies that are flourishing and experiencing tremendous growth.

Let’s dig deeper into some of the factors that our team has considered when compiling this list:

  • What industries have seen the greatest annual sales increase?
  • What industries have experienced growth in employment?

With this data, we can pinpoint industries that have experienced exponential growth in the past couple of years. From there, we can determine the trending benefits and shortcomings of working with a company in that industry.

1. Construction

The real estate market is expanding, and as a result, there is an incredible need for services and products in the construction industry. Industries such as building construction and finishing contracting saw a 14% increase in sales last year. Services related to buildings and dwellings (e.g., cleaning, maintenance, landscaping, fence installation) have also seen a 14% increase in sales last year.

With such an increase in growth, it’s safe to assume many companies in these industries are expanding their marketing budgets and seeking website design improvements. Their projects are typically substantial, and the revenue from even just a couple of leads could exceed the price of a new website. Having a good online presence is a must if you want to stand out in such a competitive vertical.

Some other niches in this industry include window cleaning, pressure washing, carpet cleaning, pool services, pest control, painting, electrical, plumbing, and HVAC.

2. Renewable Energy

With such a push for cleaner energy, there are tons of companies entering the sector that are a great target for web design agencies. These companies are experiencing huge demand, and as such are making their marketing efforts a big priority. Renewable energy sources make up about 26% of the world’s energy today, a number that is expected to reach 30% by 2024.

This industry and the technology within it are constantly changing. This makes companies such as solar or wind providers a great client for continuous maintenance services, adding recurring revenue for your agency. The wind power industry as a whole in the United States saw 24.3% revenue growth between 2019-2020 and the solar power industry revenue grew by 20%.

3. Healthcare

There are tons of niche healthcare and wellness companies expanding. The employment of healthcare occupations is projected to grow 14%% from 2018-2028, totaling about 1.9 million new jobs. Technology growth has made medical advances more accessible to more people, increasing demand. In addition, the population in the United States is projected to increase by 10.8% over the next decade.

Wellness industries such as massage therapy have seen tremendous growth in the past several years. Consumers are increasing their spending on luxury goods, and massage therapy has been further researched and shown to provide major health benefits. There is a 22% increase in job outlook projected in the massage therapy industry alone over the next 10 years. We have seen massage therapists appearing in many of our client’s portfolios, indicating that there is a big need for web design and digital marketing services.

In addition, with the large population of baby boomers entering older age home healthcare services have been growing substantially. This industry alone is expected to have an output of nearly $115 billion by 2028.

Some other industries in healthcare that are experiencing growth include individual and family services, outpatient care centers, medical and diagnostic laboratories, ambulatory services, and physicians.

Targetting these professionals ensures you are prospecting a demographic that typically has larger budgets for their online web presence. With advances constantly being made, having clients in the healthcare industry will keep you busy with consistent maintenance service upsells and updates. In addition, healthcare professionals typically have a large network of colleagues that they can refer to you after the job is complete.