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How to Easily Generate New Web Design Leads in 2020

The secret ingredient to every successful web design business is its ability to find new clients. Whether you are a freelancer working remotely, or run a large agency, keeping a steady flow of new projects is a necessity for growth. The industry is constantly changing, and so are the ways in which web designers can efficiently find new clients. Staying on top of best practices and ways in which to find new leads will always be in your best interest.

Cold Calling

We get it – not everyone loves cold calling. It’s repetitive, there’s lots of rejection, and you have to think on your feet. With that said, it’s one of the best ways to find new clients. All you need is a phone, patience and a good script. Picking up the phone and dialing businesses will connect you with potential projects and it’s something you can do right now.

We recommend starting with a specific niche or industry. This can also be true with geographic locations. For example, one week you may target Accountants in New York. You’ll get a feel for the industry, find which script works best with these types of companies, and cater your services specifically for that demographic.

Email Marketing

Business owners use their email on a daily basis. It’s for this reason that email marketing, if done correctly, can be a great way to find new clients. Inboxes are slammed every day with promotional emails – so make sure your message stands out.

Email marketing is great for new web designers trying to build a client base. It’s inexpensive, immediate, and generates results. If cold calling isn’t your thing, email marketing is a great solution to finding new projects.

Be sure to pay close attention to your replies and monitor your lists closely. You will be able to test scripts to find the one that converts the best.


Putting a face to your name can be one of the most beneficial techniques to finding new clients. Whether you’re popping into places of business to speak with owners, or setting aside times for a face-to-face appointment, discussing your service with potential clients adds a great level of trust that phone calls and emails sometimes can’t accomplish.

It’s important to be efficient with prospecting in person due to the increased time it takes to travel from place to place. We reccomend that you set aside a few minutes the day prior or morning of to plan your commute only target areas with your greatest potential clientele.

A great tool to track the potentially best time to prospect in person is a tool by Google called Popular Times. A simple search for a company will reveal their peak and lowest populated times. Taking advantage of this tool will ensure you’re prospecting efficiently and will save on time wasted.

Freelancer Websites

Freelancing websites such as Upwork and Freelancer are great resources and methods to connect with potential clients. Thousands of businesses advertise their project needs – most of which include their project requirements and budget.

These are a great way to display your work and get eyes on your portfolio. In addition, sourcing these leads is not difficult. With that in mind, your work must stand out of the crowd if you want to be hired. These type of websites are very competitive which can result in lower revenue and higher expectations.

Here are some of the most popular freelance websites:

Pay Per Click Campaigns

If you have the budget, PPC campaigns can be a great way to draw in new business. Services such as Google Ads will connect you with prospects searching for relatable terms. It’s important that you monitor your campaigns closely. A tweak here and there can be a substantial influence on your bottom line.

The one downside to PPC campaigns is that it can be pricey. Some terms can cost an upward of $15 per click, which add up quickly. Try to find the search terms that have the greatest conversion rates and you will save a lot more over time.

Referral Requests

If you haven’t asked each of your clients to share your work with others then you are leaving money on the table. Something as simple as an email to a client can push a business owner to go out of their way to spread the word about your services.

Incentives are a great way to encourage referrals. Provide them a small free service if they promote your services. This will give the drive many clients need to take time out of their day and discuss the quality of your services with someone they know.

Just like most industries, the ways in which to find new clients are broad. Learn where your target market resides and start to focus on that area. Stay creative and motivated to find new prospects. Most of all, have fun! Meeting potential clients and discussing your services should be enjoyable.

Exclusive Web Design Leads

Do you want qualified leads without the hassle of cold prospecting? Here at Lead Smirk we generate exclusive Web Design leads for design companies of all sizes. Adding outsourced web design leads can be a great way to bring in additional projects and revenue for your agency.

Learn more about our web design leads.