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web design leads

How to Get the Most from Your Web Design Leads

Looking to improve the value received from your web design leads? While you might feel like you’re doing everything you can, there are always ways to improve your conversion rate, return on investment, and connections made.

Lead Nurturing

The most common mistake web designers make is thinking they are doing everything they can to nurture their leads. Properly reaching out to your leads has a huge impact on your relationship and their willingness to hire you. Stop letting deals slip through the cracks because of miscommunication or lack of diligence.

The most important tool for properly nurturing leads is Customer Relationship Management (CRM) Software. If you don’t have CRM software already, do your research and start using one as soon as possible (there’s plenty of free and paid options).

Start by determining a nurturing cycle. When will you reach out to leads again? When is it considered warm? When is it considered cold? When should you email them? When should you call? The list goes on and on…

Set reminders or automate follow-ups to ensure your leads are being touched frequently. Web design leads can take 5-10 contacts before they request a proposal. Be sure to leave detailed notes about your correspondence, that way you can easily pick up where you left off down the road.

Timely reaching out to your Web Design Leads has a direct impact on your conversion rate. The odds of an inbound lead becoming qualified are 21 times greater when contacted within five minutes versus 30 minutes after an inbound lead converts on your website. A Harvard Study showed that the average first response time of B2B companies to their leads was 42 hours.

Target Market

Do you ever feel like you’re wasting your time contacting leads that don’t fit your desired demographic? Whether their budget is too low, there’s a language barrier, or they’re looking for services you don’t even offer – leads that don’t fit your demographic can be a drain of your time and money. Efficiency goes a long way, and starting from the source can sort out lots of headaches in the future.

If you are using outbound marketing, consider which campaigns have the wrong outreach. Check your Pay Per Click campaigns and see if you’re paying for keyword clicks on undesired niches. Add more targeted campaigns focused on the industries that fit your demographic. Once you get more targeted with your campaigns you will see a drastic change in the leads generated.

If you are using a third party such as ours to generate web design leads for you, please notify us of your desired target market if you haven’t already. Our team has the ability to target specific industries and locations, ensuring the leads provided to meet your desired demographic.


Properly managing your web design leads and getting the most value from takes a lot of planning, testing, and hard work. By improving your process you will be able to close more projects, generate more revenue, and receive a better return on your lead generation efforts. Every sales cycle has weak points. Find yours and reap the benefits of higher conversion rates.

Lead Smirk is the leading provider of Web Design Leads. If you haven’t already, learn more about our Web Design Leads and schedule a call with one of our specialist to see if our leads are a good fit for your web design agency!